Basic Attention Token (BAT) Profile

BAT Token Profile (PDF)

The Basic Attention Token is an Ethereum-based token targeting inefficiencies in the digital advertising industry. It aspires to create a common digital currency platform that allows advertisers to pay internet users to watch their ads given the rapid rise of ad-blocking browser extensions. The token was designed to run on Brave, an open source web browser that natively blocks online ads. Brave users who choose to view ads will receive passive income, which is paid automatically by the BAT wallet extension based on viewing time. By enabling advertisers to pay for a user’s attention, BAT hopes to facilitate a mutually beneficial relationship between sellers and consumers of online advertisements and ultimately align the incentives of web publishers, digital advertisers, and consumers. Both Brave and the BAT token were founded by Brendan Eich, the creator of JavaScript and co-founder of Mozilla, the company behind the Firefox browser. The BAT ICO was held in May 2017 and raised $35 million in 30 seconds. The offering mechanism employed by the team was scrutinized after a post-sale analysis revealed that only 20 addresses controlled one third of the total supply of BAT tokens.